David McGuigan is an American writer, civic systems thinker, and social impact entrepreneur known for his work in large-scale human coordination, consumer behavior systems, and cross-sector collaboration. Over a career spanning more than four decades, McGuigan has held leadership roles across media, professional sports, retail innovation, global events, healthcare technology, and public-benefit organizations, with a consistent focus on aligning institutions and individuals toward collective action for social good. He is the founder of Our World Too, a public benefit corporation, a co-founder and manager of Trius Retail LLC, and the originator of the conceptual frameworks underlying Game Changers and The 6th Power Base, which examine how organized individuals, technology, and cooperation can function as an emergent societal force alongside traditional centers of power.